Hey now, hey now, Barbie’s back! So the other day, I get an email from the GSUSA Shop with the title, “Barbie is Back!” In case you aren’t aware, GSUSA has some kind of partnership with Barbie to promote Girl Scouts or something… blah blah blah. I would link to the Barbie campaign, but GSUSA recently revamped their website, and I have no idea where anything is anymore, and I’m too lazy at this point to try to find it. No, I’m never too lazy to attempt to find something on a website. Here it is.
The whole partnership doesn’t really bother me as much as it does Samona (just ask her), but I do kind of shrug my shoulders about it. I’d be interested to see what kind of membership response they get from the Barbie campaign. Does it really work? Does it actually draw girls in? The cynical side of me says that it’s just another marketing campaign for both Mattel and GSUSA. Continue reading