Tough Cookies Revisited
Back in 2015, I became curious about what on earth happened to Girl Scouting because when I started as a leader in 2010, I felt like I had walked onto a battlefield. Compared to what I had grown up with as a Girl Scout, the programming and “feel” of the organization seemed foreign to me. I decided to do a deep dive and began to research the Core Business Strategy (CBS) which, in 2004, prompted the transformation of Girl Scouting. Someone pointed me toward Kathy Cloninger’s book Tough Cookies to see where it all started. Cloninger was the National CEO from November 2003 to November 2011 and is unofficially known as who kicked all this off. Well, there’s more to the story.
In September of 2016, I wrote a blog post that questioned the justification of the CBS based on the claim that membership numbers were declining. The post went viral, but after researching it a little more after the fact, I realized I hadn’t dug down far enough. I always meant to go back and revisit it, but I never did — until recently. And well, because I have that type of Sheldon personality, I took it to the extreme, and instead of a blog post, I wrote a 40 page paper. It’s about the background and history of the CBS, its legacy, and my thoughts on all of it. If you had told me in school that I would have written a white paper and a thesis on Girl Scouting for the fun of it, I wouldn’t have believed you for one second. Continue reading